Triversity sells its products to more than 250 firms that use it in retail
outlets in more than 30 countries. Terms of the deal, expected to close next
month, were not disclosed.
The Body Shop, Casa Ley, Indigo Books, Wawa and Trader Joe's are among the
customers that SAP and Triversity currently have in common, SAP said today in an
announcement.
Triversity software manages traditional and enterprise point-of-sale, store
inventory management, loss prevention, customer loyalty operations, stored
value, store back-office, and in-store and multi-channel customer service. SAP
said it plans to couple Triversity's software with its SAP for Retail suite.
"The acquisition of Triversity falls right in line with our strategy of
acquiring companies to enhance product functionality and extend our leading
position within key industry verticals," Bill McDermott, president and CEO of
SAP America Inc., said in a statement.
SAP and Oracle Corp. have been waging a battle for superiority in the retail
software market over the last year. While SAP has had much success with its
retail specific software outside the U.S., it has struggled to break into the
U.S. market, according to analysts.
In March, Oracle beat out SAP in a short bidding war for Retek Inc., a retail
software vendor, acquiring the retail software maker for about $670 million.
Analysts said SAP, which already produces a retail industry-specific software
suite, was successful in driving up the price of Retek.
The bulk of the technology being used by retailers consists of best-of-breed
software, according to Robert Garf, an analyst who follows the retail industry
for Boston-based AMR Research Inc. SAP and Oracle battled over Retek because of
a surge in IT spending in the retail industry resulting from retail
consolidation and retailers updating legacy systems.