MORE THAN A CENTURY AGO, Alfred Nobel had the disturbing
experience of finding his own obituary printed in the newspaper. People who work
in warehousing can relate.
In 1999, a study by the Warehouse Education and Research
Council included a grim prognosis: "Stored product is now seen as an indication
of slack in the supply chain." And the study wasn't unique. Supply chain
professionals operated by the popular mantra "replace inventory with
information" for many years before that, and it was tacitly understood that
warehouses were slowly being superseded by more modern practices
such
as just-in-time.
The goal to streamline inventory is still intact, but
warehousing has not only survived, it has actually picked up steam as a
strategic logistics tool. As more manufacturing has migrated to Asia, companies'
supply chains have become thousands of miles longer and considerably more
dependent on an array of transportation modes.
The private and public sectors are working diligently to
make the necessary modifications, but solving landside infrastructure
constraints and intermodal bottlenecks takes years, not months. Until these
improvements are complete, transportation will be a more unpredictable part of
most supply chains, and warehouses will be considered one of the most practical
ways companies can restore consistency and equilibrium.
Shipping raw materials and finished products in
quantities greater than needed could reduce the overall logistics cost by
permitting better utilization of transportation assets. Warehousing is also
gaining momentum from a product purchasing perspective. Just last year,
logistics analyst Donald Coxe stated that the price of raw materials was rising
nine times faster than the price of finished goods. Admittedly, part of this
price difference stemmed from China's lower-cost manufacturing reducing the cost
of finished goods, but not all of it. If this trend continues, more companies
may elect to offset potential price spikes and provide more control over costs
by increasing their supply of raw materials or finished goods. Therefore they'll
need to increase their warehousing space accordingly.
Warehousing has obvious advantages as part of logistics
contingency plans and inbound manufacturing support. Using part of the inventory
in warehouses for safety stock can ensure that products or raw materials are
there when you need them. And managing the flow of raw materials and components
into and within Asian countries is a formidable challenge, especially since the
infrastructure and transportation systems in many of these countries still leave
much to be desired.
Things are improving, but companies will have to deal
with challenges such as a fragmented transportation industry for a long time.
When you consider such limitations against the potentially high-cost
consequences of a late or missed delivery to a production line, it's easy to see
why warehouses are vital parts of many companies' Asian supply chains.
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While IT tools and the information superhighway have come
a long way in the past decade, they are still not capable of actually carrying
any raw material or product. As long as raw materials and finished goods remain
tangible, they must eventually be handled via tangible means. And even in this
systems-driven age, most of them must be moved and managed with the help of at
least one logistics facility somewhere along the way.
So if you think warehousing is dying, think again