Next month will be the second anniversary of the Competitive Knowledge
Newsletter. Our purpose was, and still is, to help manufacturing companies reach
their full potential by providing competitive knowledge to their key people. One
of our initial CKN goals was to earn a readership of 25 new
subscribers each
week. When I wrote the first issue, back in May 2000, we had all of 124
subscribers. Today, we have a readership of over 7500 and we thank you for
putting us so far ahead of our subscriber goal.
In the past year, 4200
manufacturing professionals subscribed to our CKN. That's a 27% increase over
our first year and we thank each one of you for helping us to exceed our
expectations. Why am I telling you this?
I'm informing you of this event
for two reasons... first, I wanted you to know that we practice what I preach.
In my e-tutorial, "Balanced Scorecards" I promote a performance measurement
technique that produces great results:
"Set a weekly goal --- exceeded it
--- celebrate it ---then set a new higher goal."
We applied this
technique in pursuit of our CKN subscriber goal. We exceed the weekly goal a
total of 7 times and raised the bar 10 subscribers each time. Our celebrations
were a pizza party, a gift certificate, a ride in an air
balloon, a trip to
Mexico, another gift certificate, a dinner party, and a theater party. Our goal
today is 95 new subscribers per week. This brings us to the second reason for
telling you this story...
The 25, 35, and 45 were easy goals to exceed.
At 55 it started to get tough and took 10 weeks to exceed it. We have been stuck
at the 95 subscribers per week goal for three months now and this is the reason
for bringing you into the play. WE NEED YOUR HELP! If each of you were to
forward your
copy of this CKN to your boss, or one of your peers, or an
offsite business associate and recommend that they become a CKN subscriber, I
know we would break through the 95 per week barrier.
So, "just do it!"
Hit your email forward button and do it now... WE THANK YOU.
Now do
yourself and your company a favor:
Pick an opportunity --- set a weekly
goal --- exceeded it ---celebrate it --- then set a new higher
goal.
You'll be amazed at your ability to exceed expectations in speed,
quality, growth and profits. It works for us.
For our lead article this
month, I have chosen to present "The Horse's Ass Story." It has been updated
with a technological relevance that you should find of interest.
This
newsletter has reached your desk because I think we share a common
objective---to help manufacturing teams avoid "burnout" while achieving their
full performance potential. If this is not the case, simply CLICK THE LINK at
the bottom of this newsletter and you will be removed from our mailing list |
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