R.L. Polk Canada, Inc. Stocking Solutions let you stay on top of vehicle
sales trends and consumer needs in your market. Our Stocking Solutions
incorporate the latest vehicle registration statistics for current and
historical model year passenger cars and light duty trucks -- everything from
which vehicle makes and models are being sold to where those sales are taking
place throughout the country. Combine this detailed data with Polk?#352;?strong
mapping capabilities and we are able to provide a powerful snapshot of both
current and future sales potential for auto parts within your particular market.
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What Can Inventory Control - After Market Do For
You? |
- Develop a clear picture of your market
- Fine tune your market planning and forecasting capabilities
- Increase your market share by exploiting new market opportunities
- Determine where your customers are located
- Maximize revenue potential
- Obtain accurate reporting from official motor vehicle records
- Detect potential performance issues at the store level
- Identify correct stocking levels within a given marketplace
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Inventory Control - After Market
Features |
- Total Vehicles in Operation (TVIO) database, a snapshot of all vehicles
registered in Canada
- New Vehicle Registration (NVR) database, which lets you know which vehicle
makes and models are being sold and where those sales are taking place, either
locally or nationally
- Reports on all model years from the most current all the way back to 1981
- Vehicle segmentation by make, model, series, model year, safety restraint
and engine type
- Customized Automotive Retailer segmentation reports
- Thematic mapping, including in-depth demographic data from sources such as
Statistics Canada and the PSYTE household analysis clustering system for
conducting targeted marketing programs that are focused on the best prospects
within a particular neighbourhood
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Inventory Control - After Market In
Action |
The Need: A small manufacturer of aftermarket automotive parts was
losing ground in their home market to an outside competitor.
The Challenge: Utilizing our stocking solutions, R.L. Polk Canada,
Inc. was able to provide our client with a better understanding of their
marketplace.
The Solution: We were able to establish that our client had overlooked
a niche market within their geographic area which an outside competitor had been
selling into. Because our clients had a much clearer picture of market trends
and were a much smaller manufacturer, they were able to begin producing and
selling parts that were better in quality and price than the parts sold by the
outside competitor. As a result, they were able to effectively dominate that
part of their home market and prevent their competitor from establishing a
beachhead from which to further expand.
Bottom Line: R.L. Polk Canada, Inc. Stocking Solutions helped our
client identify and capitalize on new sales opportunities while also keeping a
competitor at bay.
Market
Studies
When it comes to automotive market intelligence, no one digs as
deep as R.L. Polk Canada, Inc. does. And when it comes to providing automotive
...
NVR
In
order to forecast sales and analyze trends, you need to have your finger on the
latest, most accurate and in-depth data regarding vehicle ...
TVIO
When
it comes to projecting vehicle sales and forecasting aftermarket repairs, no
analytical tool provides more detailed and current data than R.L. ...
