Introduction

Everywhere you look within organizations, there is content. All this content needs to be managed. At first it was static information, and documents published on the Internet needed management solutions. As a result document management (DM) emerged as the mechanism or process to create, capture, manage, store, and deliver these documents to the right departments and individuals.

Digital Assets

Today, electronic media is more then just on-line text. Organizations are using images, video, and audio files and other digital formats within organizations that need to be managed as well. Digital assets are often time consuming to create, but they are valuable to organizations because digital assets attract the attention of clients, whether internal or external to the organization.

Digital assets require a format and management process that enables re-use. When looking for a solution, one question that faces organizations is whether a DM system is capable of supporting their needs or if a digital asset management (DAM) solution it more appropriate.

To determine this answer, an organization must understand the difference between the two solutions. This is a difficult task because there is confusion in the market between DM and DAM solutions. This article will investigate what is unique to a DAM solution and why organizations need a DAM to manage other types of data instead of just text documents.