Las Vegas --People who speak only English will usually fail miserably if trying
to talk with someone who speaks only German or French. When it comes to managing
and sharing inventory data, the aftermarket is faced with a similar language
problem.
Although industry
initiatives to standardize inventory data have been set in motion, many
manufacturers and warehouse distributors are still using closed, proprietary
systems of inventory management. Those systems cause inventory inefficiencies
that reverberate throughout through the supply chain, ultimately affecting the
service facility.
"The system has failed if
service facilities can't get the parts they need within half an hour," said John
Hamminga, spokesman for DST , an automotive parts distribution software provider
that aims to alleviate distribution problems with open, configurable technology.
"It's time for the industry
to take a stand and refuse to be handcuffed by outdated technologies," said Hoon
Chung, president and CEO of DST , during a press conference at the Automotive
Aftermarket Product Expo (AAPEX) in Las Vegas on Nov. 3. At the press
conference, Chung unveiled DST 's latest software management offering,
iEnterprise, the result of a joint venture between DST and IBM .
"Management at all levels of the supply chain is inundated with data,"
Hamminga said. "We believe that systems in our industry need to be configurable
to the needs of the user," he said, adding that those systems should provide the
ability for a business to take technology and shape it to help that particular
enterprise.
Increased internal WD
efficiency
As
an example of improved efficiency, Hamminga pointed to Denver-based heavy-duty
parts distributor Drive Train Industries (DTI), which, in addition to a service
facility, has six warehouses in Colorado , Wyoming , and New Mexico .
Hamminga said DTI has
realized several improvements since implementing DST technology. Contributions
in areas of inventory accuracy, employee training, stocking parts, and knowledge
of counterpeople has increased, he said. "During physical inventory, most
distributors can get close to being accurate, but the location of any given part
can be a major problem," Hamminga said.
Bar coding technology during
inventory fulfillment allows warehouse personnel to scan parts as they go onto
the shelf, he said. Conversely, he added, parts can be scanned as they go off
the shelf to be shipped. "The system provides a pick ticket that gives the
location of a part."
In addition to internal efficiencies, DST lets suppliers offer parts
online to service facilities, Hamminga said.
Turbo Parts, Internet-based
parts ordering
"Ninety percent of Web stores don't have live data," said Floyd Beadle,
DST vice president of industry solutions. He added that Web sites typically
updated nightly. "The aftermarket demands live inventory."
"The benefits of having a
system in which the WDs and service facilities can share stock information is
tremendous in terms of being productive and selling more product," Hamminga
said.
"Any given service
facility can not only see a WD's inventory, but it marries the two as business
partners," he said. Turbo Parts is designed to make it easy for parts
distributors and service facilities to do business, Beadle said.
"The goal is to free up the counter guys from the poor use of their time
and expertise to do the research on hard-to-find parts," Beadle said. Let the
shops order the common parts online, he added.
Bridging the technology gap
Although more shops are using technology to order parts online,
Hamminga said there is hesitation on the service facility's behalf to embrace
new ordering technology.
"Shops see this as being
the responsibility of the parts distribution network to get them their parts,
rather than being an active participant in the process," Hamminga said. "The
biggest selling challenge is to convince the service facility that there's
technology there that's mutually beneficial."
"What we've found is that
resistance is perception about how they order," Beadle said. "Once they use it,
they tend to use it extensively."
A link on the distributor's Web site directs the service facility to
the online parts ordering system, Beadle said. Users then key in their IDs and
passwords to obtain availability and pricing, he added. Cash incentives, Beadle
said, have worked in getting shops to start using the technology.
Using IBM technology
Partnering with IBM has positioned DST to deliver
reasonable, sensible, next-generation business solutions to address issues that
plague the industry, Chung said.
"The market leaders have
used closed, proprietary systems, and they've been protective of their
intellectual property," Beadle said. "Because of the IBM relationship, we have
the advantage. We can easily adapt to the standards. Our competition has limited
ways to accept and deliver data."
The IBM partnership gives
us the capability of open standards and open architecture, he said.
"A multibillion-dollar investment has been made in the iSeries
platform," said Duffy Fron, independent software vendors and developer relations
representative for the IBM Software Group, during the AAPEX press conference.
"The up-time performance, reliability, scalability to business size,
configurability to business needs, and low cost of ownership are unmatched in
the industry."
iEnterprise
Designed to be custom-tailored to each business' needs, Chung said
iEnterprise can perform functions including accounting, financials, business
analysis, merchandising, sales auditing, warehouse management, and a host of
other business applications.
"The iEnterprise suite of
applications provides aftermarket industry management with the ability to
visualize the enterprise supply chain, problem solve through 'what if'
capabilities, and finally publish and execute a new set of operating
instructions in a closed-loop process," Chung said.
"The end result is a tightly integrated and closed-loop business process
that enables our enterprise customers to master their operational challenges and
proactively monitor changes occurring in their respective supply chains," he
added.
Executive Quarterback
DST 's Executive Quarterback tool allows an executive
of a multiwarehouse distributorship to monitor individual activities on a
single, centralized server, Beadle said.
"Increased visibility into
business operations enhances management's ability to plan the next competitive
play," he said.